Author: Xploited Media

motivation

The Best Ways Personal Trainers can Boost Client Motivation

Posted on | by Xploited Media

One essential trait of any successful personal trainer is the ability to boost client motivation. As everyone knows, motivation is required for clients who want to lose weight, alter their lifestyle, and get off their lazy seats.

If you are a personal trainer, you would have observed that there are certain times when you find it challenging to motivate your clients. So in those moments, what do you do? We’ve identified some of the compelling ways you can boost client motivation. 

Use social media 

Social media serves as an excellent platform to motivate clients. A recent study showed that social media is one of the most effective tools when it comes to client motivation. So how do you use social media for this purpose?

Social media gives you a platform to share motivational messages, share reviews and testimonials, post milestones and accomplishments, and create a support group. On a broad scale, the opportunities social media presents are endless. A good number of your clients are various social media platforms, so use that as direct access to boost motivation. 

Use fitness challenges 

Inherently, humans are competitive by nature. Organizing fitness challenges would help clients to achieve their goals and stay motivated. Competition can be fun, and it gives your clients a pathway to follow. 

What’s more, breaking goals into achievable challenges would make attaining specific targets easy for your clients. The feeling of accomplishment from achieving a small goal can give your clients the necessary push and confidence to achieve more. 

motivation

Set achievable goals 

Help your clients by setting achievable goals. We’ve already mentioned the importance of breaking targets into small achievable goals. Help your clients to create realistic goals. Getting this right would put them on the path for success. 

Ensure the chosen goals are achievable and realistic. You can also set deadlines to act as an extra bowl of motivation. In addition, act as a support system at all times. Push them, encourage them, and be a positive reinforcement. 

Be positive 

Being positive is another way to keep clients on track and motivated. Try to keep a positive attitude when communicating with clients. It also helps to create a positive working environment. Have a smile on your face, use positive words and affirmations. The combination of all these help build self-esteem and self-confidence

Do something new 

The reason why clients become unmotivated is that they keep doing the same thing over and over again. The last thing you want is for your clients to get bored. Try to spice things up, and change routines a bit. Change is always the enemy of boredom.

Instagram hacks

The Best Instagram Hacks To Boost Your Fitness Account

Posted on | by Xploited Media

In recent times, there has been an influx of free ways to promote your brand and business on social media and, by extension, online. The fitness industry has not been left out of this loads of features. The boom of social media and the rapid growth of the fitness industry has felt like a match made in heaven. Social media applications like Instagram have had a positive effect on businesses. But on the other side of the scale, the presence of Instagram has led to an increase in competition among businesses. Therefore, it means that companies must gain a competitive advantage and acquire the most effective ways to connect with customers. 

Instagram is a thriving hub for fitness studio owners. It gives them an excellent environment to promote and market their services. The fact we are now incorporating social distancing, isolation, and quarantine in our daily lives means we can use social media to bridge the gap in these uncertain times. 

Giving your Instagram profile a cool look 

In terms of usage and users, Instagram is right up there with users. The advent of coronavirus has seen its number of users increase exponentially. As a fitness studio owner, we are pretty sure you’ve done an incredible job on your Instagram page. However, the work isn’t over. You can build on what you’ve by following our tips below. 

Switch to a business profile 

Instagram allows users to create a personal or business profile. While the personal profile comes with its merits, the business profile gives you a whole lot of features, and these features can help bring out the best in your business. 

The tools available on a business profile gives you a clear picture of what you have done and what you can do to maximize your account. Tools such as Instagram ads, insights, contact, and so on, work together to help you stand out. 

Instagram hacks

Give your profile a professional touch 

Go all out to give your profile a professional touch. Provide the necessary information on your account, use a professional profile picture, a bio, contact information, and a link to your website. Make your bio catchy and straightforward. This will give potential followers a good idea of what your business does. Remember, Instagram is a great way to humanize your business. So let people see that human side of what you do. Post relatable contents regularly.

Go for the best videos and pictures 

This point is pretty straightforward. High-quality images and videos will always win the day. You don’t need to get a camera, with just your smartphone, you can take lots of wonderful pictures. In addition, there are lots of free apps that you can use to give you pictures and videos the extra wow factor. 

Create Relatable Content 

Homework videos, how-to posts, and other useful contents are always Instagram worthy. Remember whatsoever you post should be relatable, quality, and bring value to your followers. 

Share success stories 

Share success stories of your clients. You could pick one day of the week when you always share inspirational stories. Nothing beats proof. The more people see social proof, the more they would want to engage with your brand. Remember to ask for permission from your clients before you post their pictures. 

Starting boxing Gym

Starting Your Own Boxing Gym

Posted on | by Xploited Media

Boxing has grown in popularity in the last few decades. The fantastic thing is that boxing has transcended the world of sports. It is now an everyday activity for some and a hobby for others. Movies like Rocky, Raging Bull, Southpaw, and Creed have popularized the sports. For every young kid who puts on their gloves for the first time, the dream is to dominate at the greatest stage, but before fame and fortune, everything starts and ends in the boxing gym. Rocky started in the gym and Creed too. 

If you are reading this article, you might have a dream of opening a boxing gym in the future and probably training the next world heavyweight champion. Or, maybe you just want to get people in shape. Whatsoever your goal is, the only way you would succeed is having a combination of passion and experience in the field. This is because your clients would need someone knowledgeable in boxing and, at the same time, have a genuine passion for the sport. 

Right now, the fitness industry is a thriving market that offers lots of opportunities to gym owners. There are lots of opportunities for gym owners in the market. Although the competition is stiff, you can still make a name for yourself, even as a small business owner. The following tips will help you get started on your way to opening a boxing gym 

Do a comprehensive market research 

Carry out comprehensive research of the market to gain critical insight into market insight. Study your local area and identify the challenges and opportunities. 

Research your competition 

First things first, identify your niche and stick with it. It would be best to decide whether you want to open a specialist gym for kickboxing or a general boxing club. After you’ve picked a niche, research your competition. Study what they do, and look for ways you can improve on that. 

Choose a unique selling point 

What would make you stand out from your competition? Location, price, experience, equipment, facilitate? Make sure you have something(s) that will make you stand out from your competition. 

Get the required accreditation 

One of the significant items on your checklist should be getting the right accreditation. Depending on the niche you focus on, you are required to obtain certain licenses and certificates before you can be operational. In addition, your trainers and staff would also need certain accreditation and training. 

You should also 

  • Come up with a business plan 
  • Find a suitable location 
  • Rent a facility and buy equipment 
  • Hire and train staff
  • Market and advertise 
social media tips

Social Media Tips For Fitness Businesses

Posted on | by Xploited Media

Consumers all over the world are looking for more useful and engaging content to keep them engaged in these uncertain times. In the past few months, social media has become an important part of our daily lives and businesses. Social media is now ingrained in our lives. A recent study showed that we spend close to 3 hours on average on social media. 

With over-reliance on social media, it is important you position your fitness business to maximize this new market. The COVID-19 pandemic has brought about a substantial increase in usage, with lots of people looking for various alternatives to stay involved in these challenging times. This article we would introduce you to effective social media tips that would be useful to your business. 

Effective social media marketing tips

Marketing, when it comes to social media, is always changing. There are lots of trends and updates, and brands must be on their toes in order to keep up with these trends and give users the services they want. The more users engage with you and your brand, the more you are likely to build stronger relationships and boost revenue. If you want to maximize your fitness, social media marketing, do well to make use of these tips. 

  • Humanize your content, and build trust using relatable content. 
  • Post reviews, feedbacks, and testimonials regularly 
  • Tap into the gold mine that is influencer marketing 
  • Diversify your posts regularly. Make use of videos, pictures, and captions
  • Maximize the power of social broadcasting such as Facebook Live, YouTube Live, Instagram Live, etc. 
  • Inspire your followers with Instagram stories
  • Go for inclusivity and equality with your posts. 
  • Use appropriate hashtags to widen your reach
  • Take advantage of social media ads 
  • Strike a balance between quality and quantity

Now is not the time to go silent. Use this unique opportunity that the pandemic has presented and flex your social media muscle. Your social media strategy is important. Businesses who show themselves to be unique, reliable, and authentic will always get consumers. 

Final Words 

The coronavirus pandemic has had an adverse effect on the entire fitness industry. With lots of people finding comfort and solace online, the use of social media has gone through the roof. Consumers have an almost insatiable appetite for content. They are continually looking for avenues to stay connected even in difficult times. As a fitness business owner is a great avenue to connect with clients, expand your business, and gain competitive advantage.

social distancing

Practicing Social Distancing In The Gym

Posted on | by Xploited Media

You are already looking forward to reopening your gym post-coronavirus. You have taken the necessary steps to ensure your facility is safe. You have everything mapped out. You already have a system in place to track members coming in and out, limiting members to the required numbers, and even incorporate home-based training. 

Despite having all the checks and balances in place, the biggest challenge post-pandemic for gym owners will be following social distancing measures. 

In this article, we’ll try and provide ways gym owners can practice social distancing and make their facilities extra safe for staff and members. 

Before we get started, it is important to know that nobody really knows when the pandemic will fully be eradicated. Scientists believe it would take up to 12-18 months for a vaccine to be created. So, it is important to ensure facilities are fortified to ensure all-round safety. 

So how do gyms practice social distancing? 

Comprehensive training for employee 

Before you reopen your doors, ensure you carry out comprehensive safety training for your employees. Teach them about social distancing measures, government safety protocols, and so on. You can create various guides and directories to aid their learning process. 

No visitors allowed 

In the past, employees and sometimes members might have allowed friends and family to accompany them to the gym. But in this era of social distancing, having them around would be counterproductive. Instruct employees and members to limit the number of visitors. This will reduce the chances of exceeding your limit. 

Create a cleaning strategy 

Cleanliness is a must at this moment. It s important to clean the site and equipment as often as possible. Ensure surfaces are cleaned thoroughly. 

Provide hand sanitizers and soaps at entering points of your gym. Also, advise clients to come with their personal hand sanitizers and other cleaning materials. 

At the initial stage of reopening, it is advisable to encourage members to bring their towels, mats, and drinks. This will help curb the spread of the virus by limiting the number of objects that are used members. 

Create more space 

The easiest way to make people adhere to social distancing is to give them the necessary room to carry out their workout. You might need to reduce the number of machines/equipment or reduce the number of users at a time. 

The instructor can remind the class beforehand of the need to practice social distancing. Gym owners can post reminders on their social media handles, as well as send members personalized messages. 

With these guidelines, you can be sure of having a safe gym for you, your staff, and members. Social distancing rules are easy to follow, especially when you are prepped.

marketing tips

Marketing Tips To Promote Your Sports Club and Gain New Members

Posted on | by Xploited Media

When it comes to improving your sports club marketing and attracting new members, there is no better time to start than now. While some might wait till the start of a new year, the more successful sports club start their marketing when there s a need for it. If you are looking for an effective way to boost your numbers, go through these expert marketing tips. 

Although you might not consider your club as a business, it actually is. Whether you are a profit-making outlet or a charitable organization, your goals are very similar. You want to grow or at least maintain the number of participants in your club. 

We usually talk to club owners who want to take their sports club to the next level and boost their club membership. To that effect, we’ve created a reliable sports membership software for club owners who have zero ideas on how to advertise their brand. These owners usually emanate from various sporting fields like soccer, tennis, and so on.

Let’s take a look at some of the essential marketing tips you can use to boost your numbers 

Nothing beats a good website 

A bad/hideous website is a recipe for disaster. You might find a great sports club and an even greater reputation, but if you don’t have the right website to match your pedigree, all your efforts will amount to very little. Everything is web-based now, so that means people would check you out online before they get in touch with you. You need a responsive, easy to use, user-friendly, and aesthetic website. 

Social media is the new cool 

How is your social media presence? Do you post relatively often or once in a blue moon?. Your social media pages (Instagram, Facebook, and Twitter) are great ways to show what your club has to offer. Social media is a fantastic way to humanize your club and show people what they stand to gain with you. 

social media

Ask for feedback and reviews 

Positive reviews can go a long way in convincing others to be part of your club. You can ask existing members to leave reviews and feedback on your website and social media handles. 

Recommendations 

Recommendations and referrals can be significant. People are more likely to choose a club if they get the right word of mouth from their colleagues or friends. 

Let your members know that you are opening your club to new members. They can also share your post on their social media handles. 

Consider a waiting list

There are certain moments when you list is full, and closing registration for that period means you might lose potential new members. With a waiting list, potential members can register at any time. As soon as you have an open spot, you can always recruit from that list. 
In terms of club management, nothing beats having the right management software. With this tool, you can get the most out of your sports club.

Music in sports

The Importance Of Music In Sports

Posted on | by Xploited Media

With each passing day, the world of music and sports are becoming closer than ever. With us working hand in hand with several sports clubs, there is a palpable relationship with music and sports membership software. 

Music is the soul of life, and it has lots of benefits to athletes. From its therapeutic tendencies to its positive effects on mindset and performance, music is a performance-boosting substance. Given the impact of music in sports, and physical activities, let’s see some of the benefits of music to sports

Training 

The human body has the capacity to recognize the influx of tiredness, and at such, it has an auto-response that lets our nervous system of the impending fatigue. 

Listening to music when carrying out physical activities like training helps to delay the onset of tiredness. In addition, music helps to increase endurance, effort, and capacity to do work. 

The body is wired to respond to steady rhythms that sync with specific movements—matching the tempo of your music to your heart rate when training can produce some wonderful results. In general, the use of music in training leads to stamina, strength, endurance, and power. 

Music in sports

Learning 

According to numerous parts of the brain essential to athletic performance usually come to life when listening to music. 

Music is a catalyst for our movement and coordination. As mentioned in the previous point, music amplifies some of our inherent traits that allow athletes to get the most out of their performance. 

Working with music helps athletes to train better, learn routines quicker, and lots more. Depending on the type of music, athletes are “pumped” to go the extra mile or do more. 

Finally, music paired with certain moods music can be the catalyst for relaxation. Athletes can use calm music to reduce stress and anxiety before, during, or after a performance. Athletes can also use high tempo music to create bursts of motivation and energy before certain activities. 

Teamwork, Bonding, and Harmony 

Music has the same positive effects on a group/team as it does an individual. The right kind of song playing in the locker room can boost team spirit and teamwork before an event.

Fans are not left out of the equation. Some sports teams have responses from fans when individual tracks go through the stadium speakers. This enables them to join in the act and support their team. Such a reaction from fans birthed by music can help sports teams actualize their goals.

secrets about design

Secrets About Designing A Fitness Website

Posted on | by Xploited Media

One of the most competitive markets in the world is the fitness industry. There are lots of challenges, and competitions, so standing out might be a bit difficult. If you’ve been able to navigate the hurdles and emerge as an attractive destination, there is still the need to stay ahead of the market. In this current business client, having a website is one way to stay ahead of the market. 

Your website is a funnel to attract new customers and make a lasting impression. Remember, you only have one chance to make a first impression. A recent study revealed that more than 80% of people carry out online research before committing to a product or service. If your website is poorly designed, there is a high chance you won’t retain visitors and turn them to clients. 

The importance of a well-designed fitness website cannot be overemphasized. Without a user-friendly and responsive website, you run the risk of losing visitors. Your website is a representation of your brand. Make it a standout feature as much as possible. 

Done rightly, your website can act as an online office for you. You can use it as a business tool, manage bookings, run promotions, build a community, and so on. 

The Importance Of A Well-Designed Fitness Website

Highlight your services 

Use your website to showcase what you can do. Highlight your experience, certifications, and skills. You can also advertise special services and offerings on your website. 

Adds credibility 

Having a presence online adds a bit of credibility to your name. In addition, building contents online, posting articles, and blogs also establishes your authority and credibility in the field. 

In addition, having a website helps you 

  • Attract new members 
  • Run various marketing and advertising strategies 
  • Inform members 

Important Features Of A Fitness Website

Whether you are building a new website or trying to upgrade your current website, there are certain must-have features every fitness website must-have. They are: 

  • Create a mobile-friendly website 
  • Attach review, testimonials, and feedbacks 
  • Regularly post high-quality content 
  • Attach links to your social media accounts 
  • Include team bios and description 
  • Book schedule and integration 
  • Contact information and location 
  • Customer support 
  • Run discount and promotional offers 

Final Words 

Your website is a representation of your brand, and as such, it should emulate your brand’s identity. The website should be user-friendly and mobile-friendly. The combination of a visually appealing design and high-quality content is a recipe for success. Use your site to educate, inform, and give your clients (and potential clients) a whole new experience.

mistakes gym owners make

Biggest Mistakes Gym Owners Make

Posted on | by Xploited Media

One of the best ways to attain success in life is to learn from past mistakes. This article will focus on the common mistakes gym owners make and how you can avoid them. 

Generally, running a fitness club can be quite tricky. If you want to start a fitness business, you should consider the various obstacles you might face, and at the same time, come up with ways you can turn those challenges to opportunities 

Given the current business landscape, you want your business to adhere to government guidelines and be corona-proof. Come up with a business plan and strategy that will ensure a steady flow of revenue. 

You still have lots of work to put in, from deciding your equipment setup to layout, choosing between running a physical facility or online, or a combination of both. By taking out time to plan, you are putting yourself on the path to success. Don’t forget to consider whether or not you would require staff to help you out, or if you would go solo.

Learn from others’ mistakes 

The good news is you are not the first to set up a fitness club. Others have done it n the past and have made certain mistakes in doing so. You can learn from their mistakes and find out the dos and don’ts of the industry. Let’s take a look at some of the common mistakes in the industry and how you can learn from them. 

Don’t rush

We know you want to get started right away and bring all your plans to fruition. Sometimes, the best point of call is to take your time and map out as much as you can. You don’t necessarily need all the answers but have some answers at least. 

mistakes gym owners make

Be member-focused 

Try to build a member-focused business environment. Doing this will make the members the focus of your strategy; thus, it will help you find out their needs and the best way to attain their goals. 

Mind you, technology is changing the world day by day. The basis of a successful fitness outlet is adaptability. Make sure you are able to adapt to the demands of your clients, and more importantly, be tech-savvy enough to provide clients with the appropriate tools. 

Baby steps and little progress can count as milestones. From building a website to creating an app, or having personalized workout plans, any small victory that brings you closer to giving your clients first class service should not be ignored. 

You don’t just want to make your clients stronger; you want to build a strong community in the long run. 

Have the right structure 

Efficiency and effectiveness are two keywords you have to live by. Always take advantage of any opportunity to give you a competitive advantage and endear you to your clients. In building efficiency, productivity, and effectiveness, having reliable gym management software or a gym membership software will be of tremendous help. 

Be sensitive to your needs and that of your clients as well. Developing the right strategy to meet these needs will lead to a successful gym business.

Best practices To Build A Website For Your Fitness Studio

Posted on | by Xploited Media

Websites are the bridges that connect businesses and clients. While you may own a brick and mortar outlet, it is important you own a website. This is because websites give your business an all-round exposure of your business to clients anytime, anywhere. A website is a representation of the brand on the web. It should tell clients what you do and the services you provide, in addition to attracting new clients. 

One way to optimize your website is to have a gym membership software. Such software will allow manage your website, enable clients to purchase members, and so on. 

If you are building a website for the first time, there are many resources online that can help you take those vital baby steps. Mind you, before you start building, there are essential practices you should adopt. 

Create a user-friendly website 

Sometimes the aesthetics can be off-putting. There is nothing as annoying as a site that leaves you confused from the word go. Build a website people can happily visit and recommend to their friends and colleagues. 

Boxing friendly web site

Make your website informative 

What good is a website if clients can’t get useful information from it? Ensure your website is informative and contains essential information. Equip your website with blogs and articles that could be of great benefit to your clients. 

Your clients and visitors should be confident enough to visit your website and trust what they are reading.

Keep clients up to date

Update your website with useful info as much as you can. Share news, updates, articles, testimonials, articles, blogs, pictures, and so on your website. Starting a new competition or offering a discount? Update it on your website. 

Pair your website with apps and tools

Another excellent way of building an appealing website is to combine the site with tools and apps. Create an app to go with your fitness website. These apps and tools can help clients to monitor their fitness and track their nutrition. 

There are various gym system software that comes with apps that can reinforce your website. Using such software can be beneficial in helping to build a responsive website for your fitness studio. 

Other practices you can incorporate include 

  • Building a community 
  • Making the site aesthetically pleasing 
  • Market your products 
  • Allow clients to book appointments

The good thing about these steps is that they don’t only give you a better representation; they also help build better engagement with clients. This essential to customer acquisition and retention. The best way to optimize your online presence is via a website, app, and social media. Utilize these practices and experience a dynamic change in your customer relations.