When it comes to improving your sports club marketing and attracting new members, there is no better time to start than now. While some might wait till the start of a new year, the more successful sports club start their marketing when there s a need for it. If you are looking for an effective way to boost your numbers, go through these expert marketing tips.
Although you might not consider your club as a business, it actually is. Whether you are a profit-making outlet or a charitable organization, your goals are very similar. You want to grow or at least maintain the number of participants in your club.
We usually talk to club owners who want to take their sports club to the next level and boost their club membership. To that effect, we’ve created a reliable sports membership software for club owners who have zero ideas on how to advertise their brand. These owners usually emanate from various sporting fields like soccer, tennis, and so on.
Let’s take a look at some of the essential marketing tips you can use to boost your numbers
Nothing beats a good website
A bad/hideous website is a recipe for disaster. You might find a great sports club and an even greater reputation, but if you don’t have the right website to match your pedigree, all your efforts will amount to very little. Everything is web-based now, so that means people would check you out online before they get in touch with you. You need a responsive, easy to use, user-friendly, and aesthetic website.
Social media is the new cool
How is your social media presence? Do you post relatively often or once in a blue moon?. Your social media pages (Instagram, Facebook, and Twitter) are great ways to show what your club has to offer. Social media is a fantastic way to humanize your club and show people what they stand to gain with you.
Ask for feedback and reviews
Positive reviews can go a long way in convincing others to be part of your club. You can ask existing members to leave reviews and feedback on your website and social media handles.
Recommendations
Recommendations and referrals can be significant. People are more likely to choose a club if they get the right word of mouth from their colleagues or friends.
Let your members know that you are opening your club to new members. They can also share your post on their social media handles.
Consider a waiting list
There are certain moments when you list is full, and closing registration for that period means you might lose potential new members. With a waiting list, potential members can register at any time. As soon as you have an open spot, you can always recruit from that list.
In terms of club management, nothing beats having the right management software. With this tool, you can get the most out of your sports club.
